iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.
We bring you reflections, news, trends and market updates for C-level Enterprices in this show.

Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales.
We will share our experience and tips, for how your company can become great and successful.

In this episode about the Customer journey seen from a Search perspective we interviewed Jens Lystlund Madsen, Head of SEO & Content in iProspect, we will be discussing;

  • How do most customers use the search engines today – and how do they search
  • Walk us through a basic customer journey
  • How do potential customers research a product or a service before making a purchase
  • How has it change the sales cycle
  • can you tailor a customer journey before a potential customer makes contact to the company.
  • how can you create valuable content for the potiential customers
  • Do you have any recommendations for companies having complex product pages or even a blog.
  • Tips on SEO tools
  • What can we do to leverage many of their landingpages and improve their customer journeys?


Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy.
Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding.

Alex Nielsen has more than 15 years’ experience within digital marketing and sales.
In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends.
And join our B2B Network for CMO/CEO level profiles, where we facilitate best-practice and knowledge from digital colleagues in the business. Apply for the network today on this link

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