iProspect BTB Enterprise Podcast - Pioneering the next generation of BTB marketing & sales.
We bring you reflections, news, trends and market updates for C-level Enterprices in this show.

Throughout the series we hope to educate, question and share knowledge about Business-to-business marketing and sales.
We will share our experience and tips, for how your company can become great and successful.

In this episode about Customer journeys, we will be discussing;

  • How client journeys can be used as a strategic marketing tool
  • What is a customer journey?
  • How can it affect the marketing campaign or sales?
  • What can happen if you make a mediaplan without mapping the customer journey.
  • where are traditionally the biggest challenges when companies want to offer good customer servicing to any customer.
  • In what ways does the co-operation between sales and marketing affect the customer journeys.
  • Examples of clients that has used customer journeys
  • how can we secure a better dialog with the customer, and avoid bad experiences.
  • How can we use data to map this process
  • After the customer journey is complete, what are the strategic advantages when making a mediaplan afterwards?


Neda Al-Seadi studied at University Sorbonne in Paris and holds a Master's degree in Experience Economy.
Past member of several agency talent-teams, as project manager recognized for her professional approach to concept and business development, project management and cultural strategies. As Digital Marketing Manager she was responsible for driving digital strategy, campaign idea development and brand activation for several BTB concepts at ARLA. Today she is Client Manager at iProspect, handling large accounts and passionate about PR, online marketing and BTB branding.

Alex Nielsen has more than 15 years’ experience within digital marketing and sales.
In the past responsible for a production agency in Vietnam with 50 employees handling layout, image retouch and software development for some of the largest Danish companies like Danske bank, BILKA, Bang&Olufsen, LEGO and MAERSK. Awarded the most successful Danish company in Vietnam. Hold CMO/CEO positions for a Scandinavian production company. Entrepreneur by heart, has his own event company with 16 employees. Today he is Client director at iProspect, consulting Danish, international and FORTUNE 500 companies in the US about optimizing their digital channels using performance marketing.

Make sure to subscribe to our podcast for more debates and inspiration with focus on digital B2B trends.
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